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Degree in a Book: Marketing

Item #309070M

£10.99

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A Degree in a Book: Marketing

This accessible book leads the listener through the crucial aspects of successful business marketing, covering everything from advertising and social media to marketing economics and commercial law. Profiles of successful marketing professionals are also included, such as David Ogilvy and Philip Kotler, as well as brand biographies to show principles in practice, from Netflix to Apple.

Features:

Number of Books: 1
Age: Adult
Format: Paperback

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