Samsung UE98DU9000UXXU 98 Inch LED 4K Ultra HD Smart TV

Supersize Picture Enhancer
Optimise your content for the big screen. Our intelligent 4K processor boosts sharpness, deepens blacks and upscales* your content for immersive picture quality on your large screen.
*Upscaling may not apply to PC connection and Game Mode.

Motion Xcelerator 120Hz*
Experience ultra-smooth TV gaming with up to 4K 120Hz motion* Designed for next-gen consoles, it guarantees ultra-smooth visuals and ultra-low input lag for responsive gameplay. Become the greatest of all time with lightning-quick motion.
*Supports VRR/4K@120Hz as specified in HDMI 2.1. Not applicable to 50.

Smart TV powered by Tizen*
Your favourite apps on the best-selling Samsung Smart TV**. Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps – including Netflix, BBC iPlayer, Disney+, Apple TV and NOW apps*** - all in one place. Not sure what to watch? Our easy-to-use and customizable Smart Hub platform gives you personalized recommendations.
*Samsung account required to access our network-based smart services and apps.
**Samsung TV has been ranked No.1 selling TV Brand for 18 consecutive years by Omdia.
***Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.

Endless Free Content
Access over 800+ free channels. Enjoy news, sports, movies, entertainment, music, kids’ shows and more. With new content continuously added, there’s always more to explore.

Samsung TV Plus
Entertainment for every day. Always for free. Watch 1000s of TV shows and movies, for free, with Samsung TV Plus. Get instant access to live and on demand entertainment like The Jamie Oliver Channel and The Graham Norton Show. Stream the latest news on CNN and catch-up on kids shows, sports highlights and more with no strings attached.
*Samsung account and internet connection required.

Samsung Q-Symphony
Samsung TVs and soundbars play together in perfect harmony. Enhance your Samsung TV experience with a Samsung Soundbar. Designed to work in perfect harmony, enjoy exceptional sound from both your TV and soundbar speakers – at the same time. Get the audio experience your Samsung TV deserves.
*Compatible Samsung Soundbar required.

Crystal Processor 4K 
Think of the processor as the brain of the TV. It works in the background to improve the picture and sound of what you're watching. Simply relax and enjoy the content you love whilst the TV boosts the quality to 4K detail and adjusts the sound depending on what's playing. Streaming movies or watching live sport, you’ll really feel part of the action.

4K Upscaling
Watch your favourite content in 4K. Whether you are watching your favourite YouTube videos or streaming the latest boxset, experience everything you love in 4K picture quality thanks to powerful 4K upscaling.
*Upscaling may not apply to PC connection and Game Mode.

PurColor
Shows your content's true colours. Samsung PurColour improves the quality of any image, unconvers hidden details, and helps show your content's true colours.See impressive colour everytime you watch. 

Contrast Enhancer 
Enjoy striking images with enhanced depth and colour contrast ratio.

HDR powered by HDR10+
See depth and detail in every scene. HDR - or High Dynamic Range – opens up previously hidden depth and detail in the lightest and darkest scenes. HDR is the range from the lightest to the darkest areas of the picture, and the wider the range the more lifelike the image. HDR10+ takes this to the next level by adjusting the HDR range scene-by-scene for a more lifelike viewing experience.

Object Tracking Sound Lite
Sound that tracks the action on-screen. Object Tracking Sound Lite chooses which of the TVs front speakers the sound comes through depending on where the action is happening on screen. So you can hear a car fly along your screen or the crowd cheering all around you.

Adaptive Sound
Hear every detail with audio adjusted to suit what you’re watching. Whether you're watching dialogue, sports, the news or the latest blockbuster - your audio needs are different. Adaptive Sound recognises the content on screen and adjusts the sound to what you're watching. Whether the director’s intent is to make you feel like part of the crowd or centre stage, the TV will be sure to fulfil.

Gaming Hub
Play the latest games from Xbox, Blacknut, Nvidia and more straight from your TV. No console required*. Samsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place.* With no downloads, storage limits or console required, just turn on your TV and play.
*Samsung account, internet connection, additional gaming service subscription and compatible controller required. Gaming Hub not available in Republic of Ireland.

Game Bar
A game-changing experience with the ultimate gaming TV setup. Get the ultimate gaming TV setup. Play at wide 21:9 and ultrawide 32:9 aspect ratios and see more of your surroundings at once. Plus, the advanced Game Bar* lets you quickly optimise your gameplay—whether that’s switching aspect ratios, checking input lag, activating virtual aim point or minimap zoom.
*Applicable to console and PC Gaming only.

Auto Low Latency Mode (ALLM)
Knows when you're ready to play. Never miss an overtaking move in your favourite racing game thanks to incredibly low input lag. Your TV knows when you're ready to play so it's automatically switches to minimise input lag.

Multiple Voice Assistants
Control your TV with your favourite Voice Assistant - with Bixby and Alexa built-in to your TV. Ask them to change the volume, find that new series, bring up your holiday photos, or check on your connected devices in your smart home. The possibilities are endless – you just need to ask. Bixby/Alexa built-in*
*Samsung account required. Amazon, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates.

Samsung Daily+ 
Manage your daily activities. Samsung Daily+ brings together apps such as SmartThings, Workspace & Samsung Health so that you can easily manage your daily activities and lifestyle from the comfort of your TV. 
*Samsung account and internet connection required.

SmartThings
Make your TV the heart of your connected smart home with Samsung SmartThings. Control all the devices in your connected smart home system through your Samsung Smart TV. From game consoles and set-top boxes, to Bluetooth speakers and 1000s of smart devices, Samsung Smart TV gives you simple control at the touch of a button*. With SmartThings built into your Samsung TV, you can monitor home cameras, or see who’s at the door from the comfort of your sofa. All to make your life easier, more secure, and more connected. Finally, smart living – made simple.
*Requires Samsung Account, SmartThings app, Internet connection, and SmartThings enabled devices.

Multi View
Split your TV screen and never miss another moment. Never miss another moment. With Multi View, you can play your mobile content alongside the TV, all at once, on the same screen. Simply pair your smartphone to your TV with screen mirroring to split the big TV screen *. Handy if you want to keep an eye on the football score whilst watching a movie.
*Samsung account, internet connection and compatible mobile device required. Available Source: Tuner/HDMI, TV App, USB Webcam/IoT Cam, Android Mirroring/iOS Airplay

Samsung Knox Security
Samsung Knox ensures that confidential and sensitive data stays safe, with multi-layered security; automatic blocking of harmful attacks; and constant audits, updates and monitoring*. It even protects all the Home IoT devices connected to your TV**. It's your privacy, secured.
*Secured by Knox applies to Samsung TVs powered by Tizen®, launched since 2015. Security software update is guaranteed for at least three years from product launch. Latest software update is required.
**Must be connected to Samsung TV via SmartThings. 

SolarCell One Remote
Control all your devices with one solar-powered remote. Replace the clutter of remotes with a SolarCell One Remote. Consciously crafted, the universal remote can control all of your compatible devices. It charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don't need any disposable batteries*.
*Must be charged via USB C cable (sold separately) if battery is fully drained.

AI Energy Mode
Monitor and reduce your energy consumption*. Save energy* with AI Energy Mode and SmartThings**. With AI Energy Mode, your TV adjusts the brightness depending on the content you are watching and the surrounding light levels in your room*** to reduce overall energy consumption. Then, you can monitor the energy usage of your TV and other compatible devices through Map View on your TV.
*Energy saving may vary according to model, viewing conditions or types of content. Does not work with gameplay or viewing priority modes. Energy savings based on internal test results and may vary.
**Requires SmartThings app, Internet connection, and SmartThings enabled devices.
***Adaptive Brightness will not operate in environments exceeding 80 lux.

Model Number: UE98DU9000UXXU

Please note: Some apps and services, including tuner, are only available in the UK. Smart TVs are run by third-party content. These third-party providers reserve the right to delete or stop supporting any apps or services at any time. Some apps and services might not be accessible right away and might need a firmware update to become accessible. Costco's warranty does not cover the availability or fees associated with running apps.