Look Good, Feel Good, Play Good: Nike Apparel by Maisie Skidmore, Nike & Phaidon

The first book to chart a visual history of women’s sportswear, and the key role that Nike has played in it over the last 50 years.

This is a book about Nike sportswear and what it means to women. The garments women wear, and why they wear them. It’s about athletes, from the elite to the aspiring amateur, running marathons or running errands. It’s about the spaces we perform in, and the way we use clothing to do it: from the track and the fitness studio, to an online world and the street outside.

Steeped in narrative, history, and Nike’s abundant archive, the book’s rich imagery spans reproductions of Nike’s trade catalogues that date back to the early 1980s, period and contemporary photography, sketches, advertisements, fabric swatches, seasonal colour palettes, original design proposals and patents, logos, product and campaign shots, and everything in between.

Number of books: 1

Age: Adult

Author: Maisie Skidmore

Format: Hardback